One-person marketing teams aren’t uncommon. In fact, you’ll find that many marketers are being asked to be social media managers, content creators, lead generators, customer service experts, SEO specialists, and advertising pros (to name a few). If those titles ring true for you, never fear. Solo marketers can build a robust marketing machine for their organizations with the help of the right tools and strategic planning. 

Get off the hamster wheel and get ahead. Here’s what to do for successful marketing in 2025. 

For the first time ever, we hosted a second content chats event in the same year. Just a few months after we brought delicious crêpes and inspiring speakers to Salt Lake City we hosted a second event in Povo: Crêpes and Content Chats–Part Deux! 

Incorporating user-generated content (UGC) into a content marketing strategy can be a helpful tactic to improve search engine optimization (SEO) rankings. That’s especially the case for reviews and testimonials. Sincere praise from happy customers builds trust and enhances your reputation while helping you rank higher online. Higher rankings can ultimately help you achieve your sales goals or put you on the map.

For busy marketers, attending a digital marketing conference can be the best way to keep up with today’s ever-changing marketing landscape. This blog post sheds light on the benefits of attending conferences, how to make the most of your experience, and ten of the best US-based conferences to attend in 2025.

Learn how integrating paid ads into your content marketing strategy can expand your reach, drive targeted traffic, and boost conversions. We break down the different types of paid ads, explain how their respective algorithms work, and offer tips on optimizing your budget for the best results.

Lead Writer, Maddie Daetwyler, reflects on her love for writing, her path to finding freedom with Comma, and its defining role in her personal and professional life.

After another great year, Team Comma gathered (both in person and virtually) to get inspired, celebrate our work in 2024, align on future team goals, and connect as a team. The half-day retreat itinerary included motivational talks, professional writer’s tips, and team-building activities that pumped us up for the year ahead. 

Assembling the right marketing team for your business starts with understanding exactly what you are looking to achieve. Then, it’s about getting the right people in the right seats. 

Case studies are a go-to tool for many content marketers — so how do you make sure yours stand out from the competition? By making a few key changes to optimize case studies for conversion.

In this beginner’s guide, find out why PDFs are a top format for content marketing strategies across industries. Learn best practices for standing out from the competition and how to leverage PDFs as lead magnets to attract and convert your target audience.

Marketing award deadlines are fast approaching. Here’s what you need to know about 10 national and international marketing awards.

Feeling overwhelmed about facilitating an interview? We’ve got you covered. Read on to learn the top seven tips for effective interviews.

Do you feel like you’re constantly chasing new content? Learn how to strategically build your site’s standing resource page to see continuous returns.

Winning awards isn't just about the accolade; they can be a powerful tool to set your brand apart from competitors. Here's how.

For the fourth consecutive year, Comma Copywriters was announced as one of the fastest-growing companies in Utah. In 2024, Comma ranked No. 21 on the Utah Business Fast 50 list.

Your first day as a marketing professional can be exciting and intimidating. Follow these helpful tips to navigate this transition with focus and confidence.

Lead Writer, Mary Clark Navarro, shares how Comma's values of care, capacity, and connection serve as building blocks for community and continue to influence her professional and personal growth.

Crystalee Beck, Founder of Comma Copywriters, shares her insights on balancing a ‘life-first’ philosophy, the importance of values-based decision-making over monetary gains, and how determination and embracing change are drivers for success.

As the world of digital marketing continues to evolve and grow, new technologies emerge that promise to change the game. Here's how the future of generative AI can influence the world of content marketing.