Comma Blog
2025’s Top Predictions from Industry-Leading Marketers
Get off the hamster wheel and get ahead. Here’s what to do for successful marketing in 2025.
9 Questions to Ask Before Choosing Your Content Marketing Agency
Looking to work with a content marketing agency? Here are nine questions to ask yourself to ensure you have the best working relationship with the agency you choose.
How to Give Great Quotes: Interview Tips from a Marketing Writer
At Comma, we are skilled at asking experts the right questions. Check out the tips below that will ensure you have a productive and enjoyable conversation with your interviewer.
Whitepaper vs. Ebook: Which is Right for Your Marketing Goals?
There are so many different formats for content; ebooks and whitepapers are some of the most popular options for content marketers. Each format has its own purpose, advantage, and role to play in the marketing funnel. Here’s how to decide whether a whitepaper or ebook best suits your current marketing goals.
Cutting Through Jargon: 15 Marketing Terms You Need to Know
From A/B Testing to USP, there are countless terms and acronyms in the marketing world. We’re sharing our top 15 terms to add to your marketing glossary.
How to Ease Your Mental Load as a Content Marketing Manager
As a content marketing manager, you may feel like your to-do list just keeps getting longer and longer. We’ll help you streamline your tasks and get more done with these best practices for easing your mental load.
5 Strategies to Overcome Your Toughest Marketing Challenges
Obstacles standing between you and your marketing goals? Overcome your biggest challenges with our favorite actionable steps and strategies.
A Marketer’s Guide to B2C Copywriting Feedback
Good feedback is essential for creating an effective partnership between marketers and content writers. However, it’s anything but easy. We share our top tips for avoiding common feedback pitfalls.
How Much Do You Need to Budget for Content Marketing in the Tech Sector?
As you form your channel marketing strategy, you’ll want to consider how much to spend and how to best allocate those funds. Let’s take a closer look at how much tech companies typically budget for content.
10 Can't-Miss Content Marketing Conferences in 2023
Conferences provide engaging opportunities to make new connections, learn the latest strategies, and build your network. We’re sharing the ten upcoming content marketing conferences we’re most excited about this year.
6 Tips for Succeeding as a One-Person Marketing Team
Whether you’re a small business owner or a marketing director, one of the most challenging roles is marketing. We’ve got some tips to get the most out of your one-person marketing team.
10 Spooky Content Marketing Mistakes to Avoid
Wondering how to better your content marketing game? The first step is to mitigate these 10 spooky marketing mistakes that could haunt your company’s content marketing strategy.
Best Practices for Content Calendars
To maximize the return on your organization’s content practice, follow these management best practices for your content calendar!
How to Form a Content Marketing Strategy
Here are five tips to create a content strategy that will increase the impact of your messaging.
Going Green Behind the Screen: The Digital Environment After COVID-19
Now, more than ever, we are dependent on digital networks. And it’s time for businesses to work together to meet the demands of this go-green era.