
Comma Blog
From Words to Wonders: How Generative AI is Transforming Content Marketing
Do you know how to effectively leverage AI within your content marketing department? Here are 5 key benefits you won't want to miss.
The Basics of Using Generative AI in Content Writing
Generative AI can be both beneficial and complex. Here’s how to make the most of these tools, while keeping ethical considerations and best practices in mind.
Year in Review: 2023 for Comma Copywriters
In 2023 we finished our client ABCs, won four awards, and grew in the year ChatGPT became a household name. Our founder shares highs and lows from each quarter. Happy holidays!
Comma-Chameleon: A Retrospective on Working with a High-Growth Company (Kaylie’s Story)
Lead Writer Kaylie Astin shares what it’s been like working for Comma over the past three years and the changes she has seen the agency go through as it’s grown from 15 to more than 40 writers.
How to Use Empathy to Produce Better Content for Your Target Audience
The secret to understanding your audience and producing better content all comes down to empathy. Here’s how this powerful skill can help you transform your content marketing collateral.
Give the Gift of Thanks with a Gratitude-Centered Marketing Campaign
An attitude of gratitude can transform your business from the inside out. In this article, we share how tapping into gratitude helped three major companies connect with current and future customers.
The Ultimate 6-Step Checklist for Content Editors
Managing Editor Brooke Kunz reveals her simple but effective 6-step guide to editing any piece of content like a professional.
Our Favorite Tips for Selecting Engaging Blog Topics
Keep those great ideas flowing with simple but clever tips for selecting top-notch topics for your brand’s blog.
Back from the Dead: Eerily Effective Ways to Reuse Old Content
Does the content creation process have you spooked? Never fear! We're here to share eerily effective tips for bringing your existing content back to life with frighteningly good results.
Whitepaper vs. Ebook: Which is Right for Your Marketing Goals?
There are so many different formats for content; ebooks and whitepapers are some of the most popular options for content marketers. Each format has its own purpose, advantage, and role to play in the marketing funnel. Here’s how to decide whether a whitepaper or ebook best suits your current marketing goals.
Why Hiring Remote Writers Makes Good Business Sense
Are you considering bringing on remote writers to your team to help with content creation? Here’s why doing so makes good sense not just from a content perspective but a business one too!
Cutting Through Jargon: 15 Marketing Terms You Need to Know
From A/B Testing to USP, there are countless terms and acronyms in the marketing world. We’re sharing our top 15 terms to add to your marketing glossary.
How Does Social Media Fit into Your B2B Content Marketing Strategy?
Social media is a world of constantly changing trends and new platforms. For B2B companies, leveraging social media effectively and maintaining brand credibility requires careful planning and a deep understanding of your audience.
How Comma Reignited My Passion for Writing (Marie’s Story)
Marie Leslie has always loved words and knew she would become a writer at age 10. In this installment of our Comma Culture series, Marie shares how joining Comma as a lead writer reignited her passion for writing and gave her the freedom to be creative.
What Are My Responsibilities as a Comma Writer?
What’s it like to be a Comma writer? Missy Nymeyer gives us a closer look at her day-to-day life as a Lead Writer working for a variety of clients.
The Secret Sauce: What Makes A Strong Client-Agency Relationship
Here at Comma Copywriters, we’re proud to say we have some of the world’s best clients. Throughout our years as a content marketing agency, we’ve found that our most successful partnerships share some of the same key attributes.
What Are Our Writers Reading? Favorite Reads from Comma Writers
At Comma, we’re readers as much as we are writers. Our team shares why reading is so essential for good writing and their favorite books at the moment.
The Ideal Lead Magnet Topic for Attracting, Nurturing, and Converting Leads
Lead magnets are excellent for converting leads and showcasing your team’s unique strengths. Learn how to select the ideal topic for your next lead magnet.
How to Ease Your Mental Load as a Content Marketing Manager
As a content marketing manager, you may feel like your to-do list just keeps getting longer and longer. We’ll help you streamline your tasks and get more done with these best practices for easing your mental load.