"With Comma, We Don't Worry About Content." | Motivosity Testimonial for Comma with Logan Mallory

Great marketing strategy requires completing market research, strategizing optimal channels, and researching keywords — and then you still need awesome content that will resonate with your audience. But it can be hard to find the time to accomplish all of these tasks when you’re a busy marketer. For Logan Mallory, VP of Marketing at Motivosity, working with Comma allows his team to “not think about content — in the best way possible.”

After just a few projects, Logan quickly saw that Comma’s writers not only truly learned about the company and its content needs, but that they also adapted their writing to match Motivosity’s brand voice and deliver content worth reading. Working with Comma made Logan’s life easier, and he knows the team is ready when he says, “Let’s get to work.”

I think one of the things that Comma has done really well for us is it has allowed us to rest easy on our content. So we don't really worry about it. Meaning we know that when we've agreed, and we've decided on what the project is, we know the content is going to come back quickly, and when we discussed it, and it's going to come back the way we wanted it. So for sure, it's allowed us to not think about content in the very best way possible. It's a great group of really nice people. 

I think one of the things that I really realized was helpful was it took two or three pieces of content to kind of understand Motivacity's brand voice, and then I don't think we talked about it as much. Once we had worked through the first few pieces, they really understood our tone and our vibe. That's important to us. We don't let that slide easily. I was appreciative of the fast learning curve and, again they’re a great group of people that are kind and engaging and really easy to work with. 

We do live in a video age, but Google doesn't, and not everyone wants to watch videos, and sometimes you want more information than you can get in a video. Content is really important both for search engine optimization and being found by Google and, therefore, by being findable for people who want to read in different forms. People are in different moods at different times, right? You might be in a spot where a video makes sense, or there might be a topic or a theme where you want to go deeper, and a video might not provide that. I think being able to accommodate the different needs of different prospects or different customers is really important, and so you have to have content in all different forms to make that possible. 

First of all, I would say really strong performance and delivered in the right way and on the right themes. A great people that are kind and understand the vision. It's also a very easy process to go through it. It doesn't feel like a burden for that engagement. With some engagements, the contracts and agreements take forever. There's a lot of back and forth. With Comma, it was very easy to say let's get to work.

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