International Women's Day 2023: 13 Female Marketers We Admire
As part of our celebration of International Women’s Day 2023, we’re recognizing the many achievements and contributions made by women in marketing. Here are thirteen female marketers who are using their talents to promote change and create more opportunities for women in marketing!
1. Rachel Cottam, Director of B2B Content at Clearlink
Woman, mother, educator, advocate, storyteller. Rachel lives — and works — by her motto: everyone thrives when we bring our whole selves to work.
As a content creator and marketing leader, Rachel strives to use her voice to create lasting change in the workplace by bringing men and women together. She’s passionate about gender equality for everyone and is determined to use her marketing and public speaking skills to help not only her current employer, Clearlink, but all businesses become better places to work.
LinkedIn: Rachel Cottam
Company Website: Clearlink
Personal Website: Rachel Cottam: Working Together for Gender Equality
2. Heather Hurst, VP of Marketing at Canopy
Heather has more than 15 years of experience developing marketing strategies and corporate messaging for small to medium-sized businesses. She specializes in using storytelling to help companies connect and form relationships with their customers, building a loyal customer base and increasing brand recognition.
She's equally as passionate about developing a strong company culture. Her vast experience has proven to her time and time again that businesses with a strong culture will not only have better employee retention, but they’ll also have a higher performance because their employees are better equipped to work as a cohesive team.
When she’s not working in her role as the Vice President of Marketing at Canopy, Heather is actively pursuing her personal goal to grill the world’s second-greatest steak.
LinkedIn: Heather Hurst
Company Website: Canopy
3. Lisa Devashrayee-Oaks, Lead Product Marketing Manager at Billtrust
Lisa’s known for her expert marketing skills as a product manager. In her time with 3M, Verisys, Domo, and, most recently, Billtrust, she’s found success by doing one thing: being brilliant at the basics. She firmly believes that perfecting your basic marketing skills is the key to overall improvement and seeks to help other marketers understand that emails, blogs, and even website copy are all important pieces of a larger marketing picture.
LinkedIn: Lisa Devashrayee-Oaks
Company Website: Billtrust
4. Michelle Ngome, Founder of Line 25 Consulting
Michelle is an inclusive marketing consultant who specializes in helping businesses and organizations create marketing strategies centered around diversity and inclusion. Over her 15+ years of marketing experience, Michelle has written several books, had her work featured in The Wall Street Journal and USA Today, started her own podcast called “Networking with Michelle,” and founded the African-American Marketing Association (AAMA) to help recognize and empower Black marketers throughout the industry.
LinkedIn: Michelle Ngome
Company Website: Line 25 Consulting
5. Ardath Albee, CEO & B2B Marketing Strategist at Marketing Interactions, Inc.
Ardath has been working in the marketing industry for over 30 years. She’s seen firsthand how much technology has changed the world of marketing, putting the power back into consumers’ hands. Today, she’s the CEO of her own consulting firm, Marketing Interactions Inc., where she works to share her knowledge and experience with businesses that struggle to connect the process and the people. In addition to her professional work, she’s also an avid blogger, public speaker, author, and a respected leader in the industry.
LinkedIn: Ardath Albee
Company Website: Marketing Interactions
6. Ann Handley, Chief Content Officer at MarketingProfs
You may know her as a Wall Street Journal bestselling author, the world’s first Chief Content Officer, or as one of Forbes’ Most Influential Women in Social Media, but at her core, Ann still identifies most strongly with the title “Content Marketer.” As a pioneer of digital marketing, she shares her expertise with thousands of marketers via her digital marketing news and commentary company, ClickZ.
LinkedIn: Ann Handley
Company Website: ClickZ
7. Joanna Wiebe, Founder of Copyhackers
Joanna Wiebe is the original conversion copywriter. She specializes in helping coach businesses on moving their copy forward to create compelling content worth reading. As the founder of Copyhackers, she focuses on sharing marketing tips with the tech startup world, offering articles, ebooks, and other how-to resources to get businesses thinking like a copywriter.
LinkedIn: Joanna Wiebe
Company Website: CopyHackers
8. Mari Smith, Founding Contributor of The Social Media Examiner
Mari is the reigning “Queen of Facebook” with incredible knowledge of Facebook and other social media marketing. Named one of Forbes’ Top Social Media Power Influencers, she’s a renowned expert in the marketing industry, traveling around the globe to offer professional training and marketing workshops for small and large business leaders.
LinkedIn: Mari Smith
Company Website: Mari Smith International, Inc.
9. Alex Hisaka, Principal at Fresh and Only Marketing
She’s probably most known for her groundbreaking work as the Head of Global Content Marketing at LinkedIn, but Alex is a true marketing professional with a variety of skills and talents. She has vast experience in the B2B realm working for big companies like Salesforce, PayPal, and D2iQ. Today, Alex is sharing her knowledge with struggling businesses and entrepreneurs via her own consulting firm, Fresh and Only Marketing.
LinkedIn: Alex Hisaka
10. Melanie Dezial, VP of Marketing at The Convoy
Melanie’s content marketing efforts are inspired by journalists and their ability to tell amazing stories. As a talented storyteller herself, she saw an opportunity to use journalism principles to create a system capable of inspiring a great story idea every time. She then founded StoryFuel as a resource to help teach this system to struggling businesses. She continues to share her storytelling formula with marketers across the nation via social media and in her bestselling book, “The Content Fuel Framework: How to Generate Unlimited Story Ideas.”
LinkedIn: Melanie Dezial
Company Website: StoryFuel
11. Pam Moore, CMO at The Pacific Institute & Founder of Marketing Nutz
Pam’s specialty — and her passion — lies in the realm of B2B content marketing. She’s been an active worker in the industry for 25 years and was doing social media marketing before it was cool. She’s held many roles and worked at all levels of the industry, including as an entrepreneur, marketing director, and CEO.
LinkedIn: Pam Moore
Company Website: Pam Moore: Marketing Nutz
12. Dara Treseder, Chief Marketing & Communications Officer at Autodesk
Named Forbes Most Influential CMO in 2022, Dara is definitely a marketer who’s using her talents and skills to make waves in the industry. She’s paved her own path to marketing success and become a technology business leader along the way. When she’s not directing and building high-performing marketing campaigns, she champions diversity initiatives, supports women’s issues, and promotes public health.
LinkedIn: Dara Treseder
Company Website: Autodesk
13. Crystalee Beck, Founder of Comma Copywriters
We couldn’t pass up an opportunity to brag about one of our favorite female marketers and founder of Comma Copywriters, Crystalee Beck!
Crystalee has spent the last six years building a life-first company where women and men can work on their own terms. Specializing in copywriting, Comma gives its writers the freedom to work where they want, when they want.
Not only is she an incredibly talented and award-winning content marketer, but she’s also a published author, international speaker, and a proud mother of four.
LinkedIn: Crystalee Beck
Company Website: Comma Copywriters
As a woman-owned business, Comma proudly supports all women on their journey to success. We’re also proud to support our fellow marketers with great content! Schedule a free consultation with the Comma Copywriters team, and let us help you with your marketing needs.
