New Year, New Blog Strategy: Tips for Elevating Your Company Blog in 2023
Blogging feels anything but new, but old habits die hard for a reason. A consistent and quality blog is still one of the best business tools to reach your ideal audience — you just need to ensure your posts reach their potential.
With 90% of consumers expecting brands to provide content, corporate blogging remains a high priority in marketing strategy. Posts are an opportunity to build not just readership but also interaction. Companies that blog receive 55% more visitors; posting regularly is a surefire way to harness those trends that will reach your target audience.
Here are three ways you can level up basic blogging to keep connecting with your audience and see a measurable return on your content.
Show and Tell
According to Quick Sprout, blog articles with images have 94% more views and shares than posts with text alone. You’re probably (hopefully!) already including images in your blog posts, but there are other varieties of visuals that can offer higher engagement than a simple photo. Think infographics, memes, screenshots, and the constantly growing value of video.
Recent research from Tubular says that 64% of consumers make purchases after watching brand videos. Those videos take time to create, but Cisco shows that in 2022, online videos made up more than 82% of all consumer internet traffic. That’s 15 times higher than in 2017 and will most likely continue to grow.
As a bonus, visuals and videos created for blog posts can then be shared easily across other social media platforms, giving you more traction from your core content. Your visuals will get your work doing more work for you. Promoting those visuals through social media channels is an efficient tool to drive traffic back to your blog, as well as initiate social shares that will connect you with more of your target market.
Establish Your Credibility
With 77% of internet users reading blogs regularly, you want to show up and offer your audience timely, quality content. Your connection with consumers deepens when they think of your blog as a place they find answers. Solve their problems with consistent and updated industry information.
According to Edelman, 57% of buyers say that thought leadership content builds awareness for a new or little-known brand. You don’t have to be the biggest to offer the best — generous content offerings reach consumers no matter your size and build your credibility through shares and interactions.
Think of “how-to” articles, listicles, or news and trends coverage that can educate and solve problems for your ideal customer — in turn, your credibility is strengthened, and your connection with them becomes that much more reliable.
Continuously offering generous quality content increases consumer trust, establishes thought leadership, and takes advantage of the open opportunity to become a leading voice in your industry. Your audience will appreciate and remember you after reading those resources.
Put Time Back in Your Day
When it comes to blogging, maybe the why is already clear — but you’re left wondering how to stay on top of relevant posting that drives results. That potentially might not be an item that belongs on your personal to-do list. When it comes to your business, do what you do best. Then find the right resources for the rest.
Quality content writing takes time. Research from Orbit Media shows that bloggers spent 67% more time per post in 2021 than in 2014, with an average post taking just over four hours to write. You know where your time is best spent for your business. If crafting a polished post or editing that video isn’t your area of expertise, a content agency and other corporate marketing resources can efficiently take on important roles for you.
Blogging may sound outdated to some, but when you look at how to stay on top of trends, it is still one of the most valuable tools in marketing strategy. Invest the effort, and you’ll see the return — marketers that prioritize blogging see 13 times the ROI compared to businesses that don’t. Make your visuals work for you across your channels, establish trust through thought leadership in your industry, and create content in the most efficient way that makes sense for your business.
Looking for measurable results from your blog? Comma writers provide quality content that will resonate with your target audience — start with a free 15-minute consultation. Our expertise in content marketing, copywriting, and editing will give you confident connections with your ideal audience.