"I Would Recommend Comma to Anybody." | My Tech High Testimonial for Comma Copywriters | Dave Wells

One of the biggest challenges businesses face is communicating their mission to the right audience, and My Tech High was no exception. Presented with an influx of interested parents and students at the start of the COVID-19 pandemic, Dave Wells and his team needed help explaining everything My Tech High offers in a clear, succinct, and engaging way.

After learning more about My Tech High and guiding them through possible content options, Comma worked with Dave’s team to strengthen their brand story, simplify their message, and improve internal communications.

The biggest thing we were trying to communicate was our mission and what we offer people. Particularly, we're in education, and with the COVID-19 pandemic, our number of students and parents more than doubled from last year to this year. We had a lot of new people basically to our program trying to communicate all of the options that we offer, and their availability to students and parents was challenging. Comma really helped us to be able to simplify our message, our offering, and just dealing day to day. 

We had the opportunity of working with Crystalee but also with others in the company. I found just everybody very helpful. As a client, I guess you kind of know what you want, but you don't always know everything you want. So it actually helped that they asked a ton of questions and helped us sort through things when we weren't really sure of exactly what we wanted. They would say well, these are things we've seen with other clients. We can do this, this, or this. Or you might consider these things. It just helped open up our thinking and our mind to different possibilities. That was very helpful. 

In our case, we really needed to improve how we told our story. I would recommend them to anybody that's looking for some help with content or communication. You can tailor-make, in other words, we've picked certain things that we wanted to help with, and then it grew over time. Initially, we were more interested in external communication.We realized that we needed some help with internal communication, so we added that on later. So, you have that flexibility.

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