Celebrating Earth Day 2023: Why Content Marketing is Good for the Planet

Did you know that Earth Day is celebrated by over a billion people every year? Earth Day is the largest secular observance in the world! It's acknowledged and celebrated by more than just you and me, but also by governing entities, educational institutions, and small and large businesses alike. 

Earth Day is an excellent opportunity for all of us to come together, one day a year, for a united purpose. Not to mention, it is a fabulous way to contribute to something bigger than ourselves. How great that we can all be brought together by something we all have in common: our home! 

Content writers contribute more to Earth Day than most people realize. Whether they're knowingly contributing or not, they are making an impact already by limiting their commute time, eating at home more, and limiting paper waste. That being said, we've put together some impactful ways that content marketers contribute to the betterment of the planet every single day in celebration of this year's Earth Day. Let's dive right in, shall we?

Less Commuting = Fewer Emissions & Fewer Fossil Fuels Burned

Nothing is more environmentally friendly than reducing CO2 emissions and using less gas to fuel your car! The carbon footprint of a remote content marketer is a fraction of a daily work commuter. The average American's work commute by car equates to 3.2 tons of CO2 per person per year. Let's assume that the average person's lifespan is 73 years old – that equates to 233.6 tons of CO2 emission! 

Those are just some facts about CO2 emissions, but let's not forget the impact that consuming less gas to fuel our cars can have on the planet and our wallets.
The U.S. is one of the world's largest greenhouse gas emitters and a quarter of that comes from fossil fuel extraction to power our cars, homes, and offices. Drilling oil is disastrous for the planet in more ways than one; drilling often disrupts wildlife, destroys natural habits and wildlands, and contributes massively to air pollution.

Content Marketing is All Online – Hence No Paper Waste

As content marketers, the majority of our work is done on a computer; we rarely have to use paper in our line of work. That means cutting down fewer trees for paper consumption. Most paper prints don't stick around; in fact, 30% of paper prints are read and discarded shortly after. What a waste, right?

It's not just paper consumption that negatively impacts the environment; printers and copiers use more energy per unit than any other piece of equipment in a typical office. As you can see, we're not only saving trees but also cutting down on fossil fuel consumption (and we just learned the kind of impact that has.)

Who knew content marketers were already contributing so much to Earth Day?

Being a content writer means we have a way with our words. Why not put them to good use? Content writing is about much more than cranking out content for marketing purposes. Content creation can be used as a tool of communication to reach the masses and spread the word. We see this with social media, news channels, blogs, Youtube videos, and so much more. 

Content marketers can put that unique quality to the test by using words to make an impact this Earth Day for your blog! We can use the power of writing to explain how a company contributes to the planet or is environmentally sustainable, spotlight some common and uncommon ways to reduce your carbon footprint, or even teach people how to compost. 

There are so many ways we can use our words as content writers to impact the greater good and, therefore, positively impact your business.

Save The Planet By Eating at Home

Eating at home has a positive environmental impact. An expert from Forbes explains, "... it takes seven kilocalories of energy to produce food, but processing, packaging, and transporting it takes another ten." 

For many people, working from an office all day often equates to eating out for lunch. Not only does do you often have to drive just a little extra to get to a restaurant, but you’re also using another ten kilocalories of energy to have that food bundled and ready for pick up.

In addition, restaurant meals generally have more sodium, fat, and calories than home-cooked meals. Remote content marketers have the incredible option of crafting each meal fresh and right from their kitchen, which means less packaging is produced and wasted, and they'll be healthier for it. 

Supporting Content Writers at a Local Level

When looking for a content writer for your business needs, it's a great option to look for writers at a local level. When you work with a local content marketing agency (, you're helping to support local families and allow creators to retain their jobs within the community. You're also creating an opportunity for a small business to grow, allowing more writers to join their team!

As Gogreen.org says, "All of these local businesses with local workers are in place because consumers are demanding local goods.” Local businesses help build communities while reducing traffic and fuel consumption. All of our writers work remotely. Comma believes in helping our writers create what they want with remote, life-first work. Choosing Comma not only means professionally written content for your business, but it also has a positive impact on the planet in more ways than one.

Find out how our expert Comma writers save your business valuable time by creating content that builds your credibility as a thought leader. Let's talk about your needs in a free 20-minute consultation. Happy Earth Day, everyone!