Incorporating user-generated content (UGC) into a content marketing strategy can be a helpful tactic to improve search engine optimization (SEO) rankings. That’s especially the case for reviews and testimonials. Sincere praise from happy customers builds trust and enhances your reputation while helping you rank higher online. Higher rankings can ultimately help you achieve your sales goals or put you on the map.

It’s no secret that technology is rapidly evolving, sometimes faster than we can keep up. Learn how user-generated content can help you elevate your content marketing strategy.