25 Great Blog Post Ideas for Any Industry (Go Ahead, Steal Them!)
To say blogging is hot would be a vast understatement. Today, there are more than 600 million blogs on the internet, and over 2 million blog posts are published every day. And since 77% of internet users get the information they need from blogs, they’ve become a key part of the marketing strategies of companies worldwide. Blogs represent an ideal way for brands to interact with their audience and show that they are thought leaders in their industry.
But effective blogging takes consistency, and a brand needs to publish new blog posts consistently. So how do marketers come up with new and fresh blog post ideas week after week?
We’ve got you covered. Here’s a list of blog post ideas that are proven to delight, inspire, and educate your audience. Go ahead and steal ‘em if you like. Your content calendar will never be empty again.
1. Current Trends
People love learning about and following current industry trends. A blog post can look at what trends are hot now or predict those that will be in the future. This blog from 99designs does a deep dive into website design trends for 2022.
2. Comparison Blog Posts
This type of blog post guides readers toward making better, more informed decisions, helping them to avoid the dreaded buyer’s remorse. They can run the gamut of relevant topics across all industries, like this blog post that looks at the difference between Hubspot CRM and Salesforce.
3. “Best Of” Blog Posts
Since words like “best” or “top” are popular search engine terms, “best of” blog sites are a great way to drive traffic to your own blog. Like many specialized blog posts, they can be about anything, from the 7 Best Tips for Writing Blog Headlines to the Top 10 Ways To Use A Food Processor.
4. "How To" Blog Posts
Want to find out how to form a content management strategy? Or how to choose the best CRM system? “How To” blog posts are popular because they give detailed answers to specific questions or problems. “How To” blog posts are especially valuable when paired with instructional videos.
5. “Pump Up Your Product” Blog Posts
These blog posts give you a chance to brag about your latest product, including positive reviews from customers and review sites and industry awards and honors. These posts are a great way to let people know about the benefits of your product, like this blog post about how people can make money using WordPress.
6. Guest Posts From Industry Experts
Guest posts from leading industry experts give your audience true value and make your company look like a thought leader. After all, who better to offer insider tips, strategies, and deep industry knowledge than the experts? As a bonus, guest posts are a great way to grow your traffic since the guest poster will likely tell their audience about their guest post on your site.
7. Customer Success Stories
Blog posts featuring your customers and their success stories are an ideal way to build customer relations and humanize your brand. These testimonials turned blog posts are also a great way to highlight how customers have found success using your product. The blog site for cloud accounting software developer FreshBooks specializes in customer success stories.
8. Quiz Blog Posts
Everyone loves online quizzes. Hosting a series of quiz blog posts is an engaging way to interact with your customers. You’ll also learn deeper information about your customers that will help you adapt your product or service for your ideal customer. Excellent examples include this digital marketing quiz and this one about entrepreneurs.
9. Travel
The travel industry has long used blogs to go into deeper detail about aspects of travel like dining, accommodations, and sightseeing. They can focus on one destination or be all-encompassing, like the blog site of travel guru Rick Steves.
10. Infographics
Blog posts should also be well-designed with exciting visual content. Few things pump up the visual appeal more than infographics. Blog content can then center on the info detailed in the infographic. In that way, content and visuals work together to produce a dynamic and compelling post. This blog post details how infographics helped one company grow its blog traffic by 380%.
11. Product Reviews and Ratings
Readers want to know what they’re getting into before they buy. Reviews and ratings blog posts offer candid reviews about products and services from unbiased sources. These reviews can be of new products your company sells or those related to your industry. Review blogs should cover every aspect of a product, like this CNET review of the Apple iPhone 13.
12. Listicles
Listicles are another popular form of popular blog posts. Simply put, a listicle is an article written in a list format. A comprehensive list of must-haves, favorites, and resources is a great way to educate readers. Here’s an excellent example of a listicle on How To Get More Views on YouTube.
13. Finance
Money management is something that concerns everyone. Finance blogs can answer reader questions about all manners of corporate and personal finances, as they go deep into trending topics like cryptocurrency, blockchain, investing, 401K plans, and financial independence. The personal finance company Kasasa’s blog site is a great example.
14. Ultimate Guides
Ultimate guides are another hot blog post topic, as they offer readers in-depth information about a wide variety of topics. They can often be quite lengthy, as their goal is to cover every aspect of a subject from an expert’s point of view. Here’s an ultimate guide blog post about creating an ultimate guide blog post.
15. Technology
Technology blogs tackle an overarching subject that can be catered to both business and consumer audiences. From the latest trends and products to industry news and everything in between, technology blogs aren’t just for techies only. Blog sites from companies such as TechCrunch are a one-stop shop for all things tech.
16. Gaming
Gaming is a perennial hot topic. From board games to video games, most gaming platforms tend to have strong fan bases and avid readership. Gaming blogs offer news, tips, and reviews, often mixed with a healthy dose of humor, like this blog site from gaming giant Nintendo.
17. Frequently Asked Questions (FAQ)
As the name suggests, FAQ blog posts answer questions about a business or industry that are frequently asked by your target audience. Since they can be referenced in other content (see Ultimate Guides), FAQ posts can be very effective at driving search engine traffic. The FAQ blog site for WhatsApp gives readers many options for finding quick answers.
18. Business
These blog posts go deep into the world of business. They offer a world of valuable tips related to a particular business topic, product, or service. They can also be invaluable resources for those wanting to start a business, like this blog post on how to become an entrepreneur.
19. Productivity Tips
People want to get more done faster, and they’re always on the lookout for tools, technology, or tips to help them be more productive. These posts are about saving valuable time, from showing how a product or service increases productivity or sharing productivity tips and tricks.
20. Lifestyle
The lifestyle industry is huge, and people are always searching for information on how to live their best lives. These posts are often defined by their variety of topics, from cooking to fashion to interior design to … well, anything, really. They can be written by experts or amateur bloggers, like At Home With Natalie by a mom of six kids.
21. What Not To Do
While most blog posts focus on how to do things right, educating readers on the things to avoid can be just as valuable. These blog posts help readers change course if they’re currently doing something wrong or help them avoid making mistakes altogether. An excellent example is this blog post about blogging mistakes to avoid.
22. Controversial Topics
People are fascinated with controversial topics, and there is no shortage of them these days. The subject matter of these blogs is usually a flipside to popular trends and opinions, like this blog post on why the popular digital nomad trend isn’t all it’s cracked up to be.
23. Debunk Industry Myths and Misconceptions
There’s a lot of misinformation out there, and debunking myths related to industry topics is something customers will appreciate. Giving expert input on topics readers are unsure about will build your credibility as a subject matter expert. This blog post bursts the bubble of social media myths.
24. Quote Post
People are always looking for inspiring words of wisdom, and blog posts that feature meaningful quotes are always popular. Quotes can be centered around a specific industry, a theme, or an idea. One thing quote posts have in common is they are always positive and uplifting. This blog post that lists 51 uplifting quotes for entrepreneurs is a nice example of a quote post.
25. Interviews With Experts
Like guest posts (see #6), interview blog posts let industry experts do the talking. These posts can be published as an article or in transcript form. Video or audio of the interview can be included to give the blog post added dimension. This interview with wellness magazine editor-in-chief Jamie Bussin is an excellent example of an interview post.
Want to turn these ideas into engaging, valuable content? Our team at Comma can help. Schedule a free consultation with the Comma Copywriters team to get started.
