Comma Case Study

Boosting Content Production: How Clearlink Increased Output and Efficiency with Comma

Executive Summary

  • Client: Clearlink, a Fortune 500 digital marketing, sales conversion, and media company based in Draper, Utah

  • Challenge: Recent layoffs and staff reductions impacted the speed and efficiency of content production 

  • Solution: Partner with a vendor who can bring on a team of writers to increase the volume of content production and optimization for four brands: The Penny Hoarder, Safewise, Move.org, and Business.org

Results: Clearlink increased its content output from 2 to 3 published blogs posts per day.

Introduction

Clearlink is a leading global media company based in Draper, Utah, serving Fortune 500 companies since 2003. With a vast media portfolio reaching over 300 million visitors per year, Clearlink provides performance marketing services for brands seeking to increase sales, reach a wider audience, and convert consumers to customers. Its expert services and comparison tools help customers make informed purchasing decisions when it comes to digital marketing and engaging a target audience in meaningful ways. 

The objective of this project was to provide a team of writers to aid in writing new blog articles and updating previously published data-driven articles to boost engagement and conversions for The Penny Hoarder, Move.org, Business.org, and Safewise.

The Challenge

Comma has supported copywriting teams in various Clearlink departments since 2021. In January 2024 the company experienced a reduction in staff size due to recent layoffs.  Since Clearlink operates multiple marketing websites across several industries including personal finance, safety, and moving, this workforce reduction drastically impacted Clearlink’s ability to publish content quickly and efficiently.

The marketing team had several content goals, each with its own share of challenges:

  • Producing new content that was relevant and engaging for an older demographic

  • Updating outdated data-driven content so it is accurate and reliable

  • Boosting content production so each respective brand can post multiple blog articles per day, improving brand awareness

  • Increasing overall audience engagement and drive more traffic to the brand's website

The Solution

Rather than rely on various freelance writers to get the job done, Clearlink turned to Comma Copywriters to fill the content gap and enhance their content strategy. Over the next 15 months, Comma’s writing team would write new blogs and update outdated blogs that needed to be optimized. Comma’s FlexCopy word bank offered Clearlink the flexibility to keep their Comma writing team on retainer, allowing them to order any type of content they needed whenever they needed it.

To meet the high-volume needs of this contract, Comma allocated five lead writers, one editor, and one project manager for the project. Together, we provided comprehensive content services targeted to meet the needs and interests of each brand’s audience, whether it be moving providers, small businesses in the process of setting up software and licensing, senior citizens seeking personal finance advice on social security and retirement, or individuals interested in learning more about personal and home safety.

“Comma has been great to work with! The thing that stands out most to me is how flexible the team has been to meet our needs. The team easily adapted to our editing processes—using "suggesting" in Google Docs so it's easier for us to find and implement changes. This has saved a lot of time on our end.”

- Katie Sartoris, Managing Editor

The Results

Over 15 months, Comma was able to successfully increase content production for Clearlink’s operations, increasing their output level from 2 to 3 published blogs posts per day. This steady stream of engaging content allowed Clearlink and its brand partners to drive more traffic to their website and tighten up their content strategy so they can prioritize other business goals. 


“Not only has Comma provided great content for our sites, but they have worked with us to refine our content production process so it's easier for us to update and create new pages as needed. Because of this, we are now back to a higher content production level.”

-  Katie Sartoris, Managing Editor

The Conclusion

Overall, Comma’s partnership with Clearlink demonstrates how valuable a strategic content strategy is and the positive impact it can have on not only website performance but business operations as well. By addressing Clearlink’s specific challenges, Comma  improved their content output while staying aligned with their partner brand’s vision. 


Ready to boost your content production? Schedule your free 20-minute consultation today and learn how Comma’s dedicated content writers can help.