What You Can Learn from 3 Outstanding Corporate Blogs
Experienced marketers know the value blogging can bring to your business. Companies who cultivate their blog bring in 67 percent more leads than those who don’t. And not only can a corporate blog create leads, it can also help build your brand, boost your SEO, and inspire loyalty in your customers. There are definite perks to blogging!
But it may not always feel like your corporate blog is as effective as you’d like.
To help you see if your blog is doing everything it can for your content marketing strategy and to learn how to make your blog even stronger, let’s take a look at three business blogs that have gotten it right.
1) MintLife blog
The MintLife blog is the official blog for Mint, a personal finance software company best known for its budget-tracking app.
Mint’s content marketers started the blog before the app was launched. They focused on building a content-rich blog aimed at a young-professional crowd. They created (and continue to create) engaging posts about what could be considered dull topics in personal finance. Mint’s focus on this strategic content development and creating smart, interesting posts built trust in their brand — a brand that empowers its customers, rather than solely pushing its product.
2) Shopify blog
Shopify is a company that offers an e-commerce platform and point-of-sale services to companies wanting to set up an online store.
While Shopify’s blog has a wide variety of content that may feel a little messy at times, all of that content focuses in on one audience: e-commerce companies and their marketing teams. That focus gives purpose to its content, allowing Shopify to tackle all aspects of marketing in a useful, directed way.
Another strength of the Shopify blog is its use of real life stories that pair easily with its recommendations and guides, giving a human voice to its content. That voice lends authenticity to the content and makes it relatable to readers. If they relate, readers can connect with the content and by extension, Shopify’s business.
3) Qualtrics blog
Qualtrics is an experience management company that provides survey tools, brand tracking, concept testing, and other analytical services to a variety of companies.
The moment you open the Qualtrics blog, you see a featured article, complete with eye-catching imagery and design to pull you in. While the design is definitely captivating, the biggest strength appears just above the featured article: a selection bar outlining the four areas of the blog — customer experience, employee experience, product experience, and brand experience.
This blog covers an impressive array of topics such as, thought leadership content, product updates, results of new ROI studies, and Qualtrics products. With so much content, it would be almost impossible to target readers without the strong organization displayed on the blog. This division of content allows readers to find the topics that most interest them, helping them interact with Qualtrics in the most beneficial way.
Another of Qualtrics blog’s strengths is its promotion of content from product experience experts. Qualtrics employs writers who are experts in the field and can create content readers trust.
The Keys to Content Marketing Success
Each of these strong corporate examples employs strategies you can use to make your blog stand out from the crowd and promote your business.
So, what can we learn from these blogging masters?
1. Make your content smart and engaging (even if the topic isn’t).
2. Focus on your audience.
3. Make your content human by using real life stories or conversational language.
4. Organize your blog and your content.
5. Employ experienced, expert writers, and promote that expertise.
From our experience at Comma, we’ll add one more thing: be consistent.
One strength each of these blogs has in common is that the businesses post consistently. Consistent posting helps build SEO and gives readers new, relevant content on a schedule they can rely on. Decide on a posting schedule that fits with your strategy, and stick to it. Your blog and website will be all the better for it.
Get Started Now!
Taking steps to prioritize your corporate blog is a simple way to strengthen your marketing strategy and take full advantage of your company’s website. Hubspot.com reports that spotlighting your blog will make your business 13 times more likely to enjoy positive ROI. And with more than 409 million people viewing blogs each month, investing in strengthening your blog is well worth the effort.
Wondering how you’ll make time to strengthen your company’s blog? Let the writers at Comma help. We keep your audience in mind for every piece we research and write, every time. Our expert writers save you valuable time, creating content that builds your credibility as a thought leader. Schedule a free 15-minute consultation today to see how we can help.
