Crêpes & Content Chats: Comma Celebrates 8 Years in Business
On April 18, 2024, we brought a taste of Paris to Salt Lake City for Comma’s 8th anniversary. In honor of the 2024 Olympics, we fully Comma-mitted to this year’s “Crêpes and Content Chats” theme, featuring fresh crêpes, matching berets, performing mime, french mood music, and an eight-foot balloon Eiffel Tower.
Why do we host this annual event? Beyond business birthday milestones, we want to support and inspire our local community by presenting some of Utah’s top marketing voices. Couldn’t make it? Here’s a quick recap of the event along with key insights shared by Comma’s founder, Crystalee Beck, and our guest speakers.
Merci Beaucoup To Our 2024 Content Chat Speakers
The heart of the evening centered around our esteemed panel of marketing experts who graciously shared their expertise and wisdom with our guests. We are honored to partner with each of these individuals who continue to shape the future of marketing and business in Utah.
Mark Boothe — Domo
“Content is only as good as the distribution strategy behind it,” shared Mark Boothe, CMO at Domo. Mark has an incredible career track record over the past 15 years, with stints at Adobe, Instructure, and now in the top marketing role at Domo.
During Mark’s presentation, he shared how Domo’s customer experience was lacking in past years and how he and his team used CONTENT and COMMUNITY to create a customer-centric hub where Domo customers are supported and recognized. This initiative included:
Going on a Connections Tour across the country to meet customers face-to-face.
Creating Domo Ovation Awards, which had 350 submissions from nine countries and 60 finalists recognized.
Using quality content to build significant customer loyalty and growth.
Melanie Paris Jones — Utah Business
Melanie Paris Jones, Editor-in-Chief at Utah Business, shared the power of knowing your audience, and how to bring them to the table to guide your content ideas. A crucial takeaway lesson she learned early on in her career, and one that every entrepreneur can relate to, was this: To effectively deliver any message, your audience must be REAL to you. Take the time to know them and learn from them.
John Huntinghouse — TAB Bank
John Huntinghouse, VP of Marketing at TAB Bank, shared his touching professional story about the power of TRUST in relationships, and how making space for crazy ideas leads to winning teams. Rather than listing off the many awards his marketing team has won, John invited us to experience HOW his team won them.
John instructed the audience to get into pairs, with one person tasked to pitch an idea. The receiver was then instructed to say “No, because…” to all of their partner's suggestions. You can imagine how deflating this felt. Then, he had us swap places. This time, the receiver was instructed to say “YES, and…” The energy in the room was electric.
“This is how an award-winning team works,” John said. “They are trusted to bring all ideas to the table, including the wildest ones.”
Jenny Spalding — Walker Edison
Jenny Spalding, Senior Director of Commercialization, shared her perspective on the Walker Edison customer journey, and how brands can stand out with unique content. To be an effective marketer, you must keep the customer’s problems and concerns at the forefront. To do this well,
ASK questions (and ANSWER them) before the customer brings them up.
Provide content that guides your customers.
Shoutout to Our Utah-Based Gift Bag and Raffle Sponsors!
Ooh la la! Our eighth birthday bash wouldn’t be complete without a raffle giveaway. Plus, each attendee went home with a gift bag filled with top-notch products from our valued Utah-based partners:
And a final thank you to our crepe sponsor, Masset.ai - Digital Asset Management + Unlimited Seats = Company-Wide Alignment (thanks, Benjamin Ard!).
Join us for Crêpes & Content Chats — Part Deux!
We’re bringing back another taste of Paris for Crêpes & Content Chats: Part Deux on September 4, 2024, at Kiln in Provo, UT. At this event, we will feature another four top Utah speakers who will share lessons, stories, and behind-the-scenes efforts in business and marketing. We hope to see you there!
Looking ahead, we hope you’ll join us for next year's Cheesecake & Content Chats in 2025! Ready to boost your content marketing strategy today? Schedule your free 20-minute consultation today to learn how Comma Copywriters can help you achieve your marketing goals in 2024 and beyond.
