Conferences for Content Marketers in 2022
Annual conferences are a great way for marketers to sharpen their skills and learn how to better connect with their target audience. If you’re looking to give your brand’s content a boost, here are some content conferences we recommend checking out for 2022:
March 22-24 | ContentTECH | San Diego
We’re starting with ContentTECH for two reasons. First, because it’s being held in early spring before the height of the conference season. And second, because this specific conference specializes in more than just quality content creation — its stated goal is to help enterprise marketers create, manage, deliver, and scale content and marketing messages.
The emphasis on making quality content shareable and scalable makes this San Diego-based conference a nice primer for the rest of this list. No matter how skilled your marketing department may be at creating engaging content, it’s the ability to skillfully deliver it to the right audience that will set you apart from the crowd.
April 14-15 | Aspire Her | Sandy, Utah
Any time we compile a list of upcoming conferences worth exploring, it’s probably going to include Aspire Her — an amazing event for working women. (And men who support them!) This highly-interactive weekend always brings in female leaders, entrepreneurs, creators and mentors full of insight into how women can maximize their impact within their chosen field and pursue fulfilling careers.
Aspire Her’s sessions cover a variety of topics, from acing post-pandemic content creation to navigating unconventional career paths. The conference aims to inspire any woman looking to forge ahead in the world of business, and provide a support network of experienced leaders to aid them along the way.
April 27-29 | ANA Content Marketing Conference | Orlando
The Association of National Advertisers (ANA) will host its staple of the content marketing conference season in late April this year. Sessions will address the nearly two-thirds of surveyed businesses currently operating without a clearly-defined marketing strategy, focusing on the resources and practices in today’s content marketing environment proven to achieve results.
This is a well-rounded conference for all things digital content. Whether it’s developing a strategy from scratch, refining your current performance metrics, expanding a campaign’s reach or simply developing more engaging content for the future, this conference can help marketing experts of all backgrounds understand the latest in advertising success.
May 9-12 | Confab | Minneapolis
Confab offers marketers a chance to learn content creation techniques from the best in the business. World-renowned content designers, writers, and storytellers explain how best to cut through the over-saturated digital landscape with content that connects with audiences on a human level.
If you’re searching for a conference to provide detailed, actionable advice to improve your brand’s content game, Confab is a place to start.
May 18-19 | Interact | Columbus, OH
Like many conferences in 2021, Interact was forced to abandon its in-person plans last spring in light of pandemic safety precautions. We’re happy to report it has since returned to its regularly-scheduled May weekend, along with valuable new insights into specific content strategies and qualified experts from a variety of industries.
Interact has a stellar reputation for lining up industry-leading experts full of information based on real-world experience and tangible results.
September 13-16 | Content Marketing World | Cleveland, OH
Aptly-named and host of the largest brands on the planet each year, Content Marketing World is massive. With more than 200 top marketing leaders lined up to speak this fall, there’s plenty to be gleaned from this rare collection of industry expertise. Bank on Content Marketing World to boost your content, refine your processes, educate your team and improve your networking skills. (Putting this out there: It’s on the Comma Bucket List to have our founder speak at Comma Marketing World someday!)
October 23-26 | LavaCon | New Orleans
LavaCon’s emphasis in 2022 is “connecting content silos across the enterprise,” featuring expert communicators, UX designers, AI specialists and at least one rocket scientist. LavaCon is one of the longest conferences of the year, purposefully booking four days of material to make room for nightly social events and foster a greater sense of community between sessions. The community focus makes this conference uniquely qualified to tackle the difficulties associated with content silos within businesses and methods of bridging those gaps effectively.
LavaCon can be a valuable learning experience for anyone seeking advice on marketing campaign content, design and communication, as well as insights into the shifting trends in brand marketing. For an all-around positive experience for your team and a needle-mover for your business, this one is an easy add to our list of favorites.
If you’re a content marketer looking for support in the coming year with your content, we’d love to chat. We take pride in helping smart marketers save time with content worth reading. Let’s chat! Contact us here.