30 AI-Powered Tips to Maximize Your Content Marketing

Are you looking for ways to level up your content marketing? In addition to utilizing the expertise of your marketing team, integrating generative AI is one of the most effective tools your businesses can use to stay competitive in today’s market. After clearly outlining rules and procedures for the use of Generative AI tools, your company can begin to automate tasks, create content tailored to a specific target audience, save time and resources, and enhance a company's content marketing strategy.

Here are 30 ways you can use generative AI tools to improve your content marketing game:

1. Leverage generative AI tools to create unique and interesting content.

Generative AI tools can be used as an inspirational tool to generate ideas for new and unique pieces of content. This can include blog posts, webinars, social media posts, and more.

2. Automate the creation of content.

Generative AI tools can be used to automate the creation of content, meaning that content marketers can spend less time creating content and more time focusing on other aspects of their job.

3. Improve team productivity.

Instead of spending several hours on creating a piece of content, from ideation to final publication, generative AI can cut that time down to just a couple of hours. In turn, this boosts a team's productivity and offers endless opportunities to create more content that they once would not have had the capacity to tackle. 

4. Create personalized content.

Strong content marketing starts with understanding your audience. Generative AI can assist in creating personalized content that is tailored to the individual needs of each customer. This would require more time, more staff, and more money to achieve the same results without the use of AI technology.

5. Batch content planning.

Content marketers understand the value of batching content to save time. For example, when it comes to planning content for social media, there are several steps involved including planning the topics, drafting the captions, mapping out the hashtags, listing out who is a collaborator or needs to be tagged, creating or filming the visual assets for the post, etc. Instead of spending hours doing all of those things for one post, generative AI can help content marketers tackle all the drafting for an entire quarter’s worth of social posts in just a few minutes.  

6. Improve marketing strategies with automated performance reports. 

To better understand how your content marketing strategy is performing, companies can use AI to generate automated reports that will help your team make better decisions about how to optimize your current and future content.

7. Create automated surveys.

Generative AI tools can also be used to create automated surveys that can help content marketers better understand their audience and create more targeted content. These surveys can yield valuable insights that will help you determine next steps in your marketing. 

8. Improve personalization and segmentation in email marketing.

Email marketing no longer depends on a human marketer to manually generate email communication with customers. AI technology has changed the game, allowing content marketers to tackle numerous email tasks at scale, create drafts, subject lines, and even improve personalization and segmentation throughout the customer journey.  

9. Automatically generate product reviews.

Generative AI tools can be used to automatically generate reviews for products and services, which can help content marketers better understand how their customers feel about their product or service.

10. Automatically generate video content.

With over 80% of online traffic falling into the video category, generative AI tools can be used to automatically generate video content that can help content marketers reach a larger audience and engage more effectively with their target audience.

11. Reach a larger audience of social media users.

AI tools can be a transformative tool in reaching a larger audience in a shorter period of time. According to Statista, 4.26 billion social media users were active across the world in 2021. Moreover, these users spent an average of 2 hours and 27 minutes using social media on a daily basis. 

12. Create infographics for complex information.

Developing visually appealing infographics can be time consuming. It also requires hiring someone who has experience with graphic design or computer science. With the use of generative AI, companies can automatically generate infographics, which can help content marketers better explain complex topics.

13. Develop content and improve processes for podcasts.

Podcasts have grown into a popular format where people can consume media and gather information. Now with generative AI tools at our disposal, podcast creators can enjoy multiple benefits like dialogue and voice recognition, automated transcripts, editing, and content creation. These tools can be used to create high-quality content in less time while reaching a larger audience. 

14. Create interesting GIFs.

A GIF—short for Graphics Interchange Format—is an interactive image file brands use in content marketing to connect with their audience, inject brand personality, and support a specific story or message the brand is trying to communicate. Generative AI makes the creation and automation of GIFs easier and faster.

15. Improve B2B marketing with automated white papers.

White papers are in-depth, persuasive, and authoritative reports on a specific subject matter. They are used to identify problems and offer solutions, expressing expertise on a particular subject. AI tools can help content marketers explain complex topics in an easy to understand manner and generate more leads. 

16. Build customized presentations.

Content marketers often have to explain complex topics in an easy-to-understand manner. Instead of taking extra time to build professional or creative presentations, marketers can use AI tools to facilitate the creation of presentations so they can focus their attention on more pressing business matters. 

17. Write company newsletters.

Company newsletters are a great way to connect with customers, disseminate company-wide updates, and share the latest trends within a specific industry. Email marketing platforms like Mailchimp, Hubspot, and many others now incorporate AI features to further enhance content creation, automation, and performance monitoring. 

18. Brainstorm possible calls to action (CTAs).

Content marketers value a strong CTA as they communicate the main desired action the audience should take. However, it is easy to run out of ways to express the same message. AI tools can assist in developing new CTAs to yield the same, if not better, results. 

19. Outline content for eBooks.

Having the ability to automatically generate content for eBooks can significantly help content marketers share their expertise and resources with their target audience. 

20. Automatically generate email templates.

Incorporating the use of templates is a great time-saver, especially when AI does it for you. Using generative AI tools to create email templates can help content marketers quickly and effectively reach their target audience.

21. Build memorable webinars.

Generative AI tools can be used to generate automated webinars, which can help content marketers engage more effectively with their target audience and develop a compelling story in a short period of time.

22. Captivate an audience with social ads.

Generative AI tools can be used to automatically generate social ads, which can help content marketers create intentional connections with a larger audience. Social media marketing has become one of the most popular marketing tools, resulting in nearly 93% of marketers using social media for their business worldwide. 

23. Map out content for website landing pages.

By inputting relevant information regarding the topic and purpose of a landing page, generative AI tools can build out all of the copy for the landing page and help content marketers better target their content to a specific audience. 

24. Develop content headlines.

Generative AI tools can come in handy when content marketers are working with a significant number of marketing materials that need various headings to break the larger text into more digestible sections. 

25. Provide helpful product descriptions.

AI technology can assist content marketers with creating accurate and helpful product descriptions that better explain the features and benefits of their products and services.

26. Create proposals for new social media campaigns.

A significant part of content marketing is generating proposals for social media campaigns. Rather than taking the extra time to flush out all the details of a campaign idea, content marketers can use generative AI tools to develop a detailed plan and action steps for their next campaign. 

27. Write case studies.

Case studies are a powerful marketing tool because they break down the processes of your business and showcase how you were able to deliver successful results. Content marketers can use generative AI to build out stronger, more detailed case studies to help their audience better understand how their products and services are beneficial. 

28. Automatically generate how-to guides.

The last thing a company wants to experience is losing a customer due to some sort of miscommunication. Depending on the products or services you offer, developing how-to guides can be a valuable asset that provides additional support for your customers, and generative AI tools can help you create those assets quickly and efficiently. 

29. Video tutorials.

Similar to the creation of how-to guides, AI tools can also assist in producing video tutorials to better explain complex topics in an easy-to-understand manner.

30. Automate employee and customer forms.

Whether you need to create a customer testimonial form or update an internal document for new employee hires, generative AI tools can help you get the job done quickly, all while staying within your brand guidelines. 

These tools highlight how powerful Generative AI can be when driving engagement, automating content creation, and increasing efficiency. Comma Copywriters can be your partner as you navigate integrating Generative AI into your content marketing strategy. Schedule a free 20-minute consultation today to learn more.