Gems of Wisdom to Inspire Your Marketing Strategy

Stuck in a conversion quagmire? Suffering from messaging malaise? At a segmentation standstill? 

Being a marketing leader is tough. If you need some inspiration, we have some thoughtful guidance to share. Here are some gems of wisdom for marketing leaders. Hopefully, this guidance sparks your creativity, gets your wheels turning, and gives you some inspiration for your marketing strategy. 

Creating more content at scale

Marketers don’t have the luxury of extra time — marketing leaders have to be creative at speed. Especially with AI-generated content pouring into the internet, your marketing has to be noticeable, and you’ll have to make it fast. Here are some insights on how to craft creative content quickly. 

Get employees involved. 

You don’t have to come up with all the content yourself. Your employees are one of the most powerful forces you have — and they’re a great way to create content. In fact, the Digital Marketing Institute named employee-generated content (EGC) one of the most powerful marketing trends for 2025. 

One of the reasons employees are your best brand ambassadors is because they can speak with authenticity. They’re the link between corporate and the outside world. They are the ones who interact directly with customers. Content from a company account comes from an amorphous entity; content from employees comes from a real person with a recognizable face.

Repurpose old content. 

Creating content at scale doesn’t mean creating content from scratch all the time. If you have a good piece of evergreen content you haven’t used in a while, dust it off and find a new way to highlight the main points. You can also use the same old content and simply put it in a new format. Turn that old blog post into a video tutorial. The insights from that old podcast could make a great infographic, and you could break down that product fact sheet into several social media posts. 

It’s also worth updating old content. Revamp old blogs, web pages, and whitepapers. This will give you an SEO boost while allowing you to align your content with any new brand initiatives. Any content that is low-performing or now irrelevant can be deleted so you can elaborate more on the topics that resonated with your customers. 

Listen to what your customers are saying

If you’re feeling disconnected from your target audience, there’s a treasure trove of (sometimes brutally) honest feedback waiting for you on the internet. You can search through forums, social media comments, and reviews to see what your customers’ pain points are, what they think of your products, and what they’re interested in. 

Search in forums 

Forums are gold mines of useful content. Forums are usually considered trustworthy sources because they’re more carefully moderated than social media and don’t have nearly as many paid ads. In forums, people are more likely to be honest and constructive than on social media. Additionally, many niche forums exist. You can find a forum that your audience would be interested in and know that you have an informed target audience there. 

Social media comments

People have way too many opinions that they feel comfortable sharing on social media, but there’s still useful content to be found. Social media is one of the first places people go to complain if something is wrong, if they don’t like something, or if they want to correct information they perceive as wrong. This can be valuable to understand your customers’ pain points. Try to find hashtags, groups, and pages where your audience would be likely to hang out. 

To help you sort through the massive amounts of information, it may be worth investing in social media monitoring software (some of the big names out there include Hootsuite, Sprout Social, Meltwater, Reputation, etc.). These services help monitor social media for mentions of your company. They can also keep track of mentions of certain keywords, like industry terms or the names of your products. Most of these solutions also come with sentiment analysis, so they can gauge whether people are speaking positively or negatively about a subject. These software platforms aren’t just for your PR or social media teams — they’re also for an underrated source of information for your marketing team. 

Reviews

People would much rather hear from other customers like themselves than from a corporation or brand. That’s why reviews are a powerful source of inspiration for understanding your audience. Reviews often make the difference between a customer choosing a competitor over you — or vice versa. Even if the reviews are negative and tough to read, they’re a frank compilation of what your customers are thinking about. 

Meet customers where they’re at

Meeting customers where they’re at has just as much to do with physical location as it does with when and how your touchpoints interact with customers. Here are a few tips for finding customers — and helping them find you. 

Personalize customer journeys

Forbes reported that 81% of customers prefer companies that offer a personalized experience, and 70% say a personalized experience is important. At this point, you can’t afford to NOT personalize your customer journeys. And the key to personalized customer journeys is knowing exactly where your audience is spending their time and catching them when they understand the need for your product or service. The more touchpoints you have, the more likely the customer is to buy your product. 

To craft journeys that are perfect for your different audience segments, start by digging into CRM data. We also recommend investing in retargeting campaigns to keep finding customers and scooting them a little further down the sales funnel. 

Optimize for voice search

Optimizing your social media and website for mobile is obvious — but optimizing for voice search? It’s a tool most companies aren’t taking advantage of. More than half of voice shoppers use voice search to research products, with 22% buying directly using voice. 

If you’re interested in meeting customers where they’re at, voice search is a great way to do so — literally. With geolocating capabilities and many voice searches ending in “ [business] near me,” voice search is a smart way to guide customers to your physical location. If you’re B2B and don’t need to guide customers to a certain location, voice search is an opportunity to focus on long-tail questions that potential customers might ask. Voice search data is also a rich source of information about what customers are asking, which can inform your website’s chatbots, SEO strategy, and FAQ pages. 

Need more gems of wisdom for your 2025 marketing strategy? Comma Copywriters has inspiration for you. Comma’s expert writers are ready to create fresh content that inspires and delights both you and your customers. 

Schedule your free 20-minute consultation today to get started.