5 Creative Ways to Repurpose Your Corporate Blog

You put a lot of time and hard work into creating quality content for your corporate blog, so there’s no need to let your all-star posts get buried in your blog’s archives. 

Repurposing your existing content means you can extend the reach of each post, drive more traffic to your site, reach a larger audience, and improve your site’s ranking in search-engine results.

Take a look at a few simple ways you can repurpose your corporate blog’s content to help you stand out from the competition and get more eyes on your site—and your products or services.

1. Share Snippets on Social Media

Repurposing your content on social media can be as simple as pulling an evocative fact or anecdote from a post to use as a Tweet or pairing a short paragraph with a relevant image and turning it into a Facebook post. You can also use social media to re-share posts deep in your archive that are still relevant and useful to your audience.

And as social media changes and evolves, there are even more opportunities to harness social media to share your content. For example, Facebook users comment on Facebook Live videos at nearly ten times the rate of static content, making Facebook Live an increasingly effective way to put your content in front of a wider audience. 

2. Record a Podcast

With 57 million Americans listening to podcasts, this medium makes it easy to reach the masses. You can simply record an audio file of your blog post read out loud—you could even hire a voice actor if you don’t have audio aspirations yourself—and upload it to a platform like iTunes, Stitcher, or Soundcloud. Aim for an informative, yet conversational, tone for your podcasts, and be sure to choose blog posts that don’t rely on visual content so listeners can follow along with ease. 

Additionally, you can embed the audio recording into the original post, giving readers an additional way to interact with your content without having to navigate away from your site. And make sure to share new audio content widely on social media platforms.

3. Create an Online Newsletter

An online newsletter is an effective way to deliver evergreen information to your audience, and the best part is you don’t even need to create all-new content. Select excerpts from relevant blog posts to use as the base text for your newsletter—try selecting information based on a trending theme or timely topic—and include a link to the original post so readers can read it in its entirety. Newsletter platforms like MailChimp and Constant Contact help you amass an email list right from your website so readers can learn about your next-best thing and you can establish yourself as a purveyor of relevant, helpful content.

4. Republish on Other Sites

Sometimes the easiest way to get your corporate blog’s content in front of a wider audience is to republish it on platforms that have wider audiences. Sites like Medium and LinkedIn are a great way to get more mileage out of your posts and gain new readers. When sharing your blog posts to these sites, you might not want to include the whole article—one option is to just post the first few paragraphs, giving readers a solid introduction to the topic, and then link to the post on your site, thereby generating more site traffic and exposing them to other content on your blog. 

5. Create an Infographic

Transforming your data-heavy posts into infographics is an easy way to repurpose your content in a memorable, visually appealing way that will engage your audience and help them retain information up to 400% more successfully in comparison to written content... And don’t worry if you don’t have any graphic design experience—platforms like Piktochart and Canva make it simple to create attractive, eye-catching infographics. 

To learn how you can save time and build thought leadership through high-value content, sign up for a free 20-minute Comma consultation today.